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Incentive Group Sues USA Vape Lab For 9 Million Dollars

Incentive Group Sues The Makers Of Naked 100 E-Liquid For 9 Million Dollars
Incentive Group Sues The Makers Of Naked 100 E-Liquid For 9 Million Dollars

Incentive Group Sues USA Vape Lab For 9 Million Dollars

 

Incentive Group Sues The Makers Of Naked 100 E-Liquid For 9 Million Dollars
Incentive Group Sues The Makers Of Naked 100 E-Liquid For 9 Million Dollars

The Incentive Group Inc., a third-party supplier of employee bonus programs, is suing USA Vape Lab/Naked 100 E-Liquid for $9 million, alleging a breach of contract. You probably know USA Vape, even if you don’t know if – they’re the company behind, among others, the popular Naked 100 line of e-liquids. They’ve recently launched a new line of cigalikes. Incentive, meanwhile, is hired by other companies to create “loyalty programs” – employees are awarded “points” based on their performance that can later be traded in for unspecified merchandise.

Incentive says USA Vape offered its program to 2500 employees, agreeing to pay between $4000 and $12,500 a month and committing up to $10 million over the course of three years for the right to do so. Six weeks later, after about 70 employees had signed up and before any points were awarded, USA Vape pulled the plug on the program, citing “the clear and identified risks we are facing due to the increased attention and regulation that the FDA is placing not only on our company but on our industry as a whole” as a motivation.

Incentive says USA Vape should have known about those risks before signing up for the program, and thus is demanding the contract be honored. Naked 100 E-Liquid is one of the biggest names in vaping so this is a pretty sizable story and we look forward to seeing how it is resolved. We hope this works out in the end because this could turn ugly in court and any blemish on one company is a blemish on the entire industry, we’ll report more on this as more information becomes available.

 

 

Written by David Myers

An enthusiastic vaper with 8 years under his belt as a former smoker. Avid reviewer of products and has a history of advising vape companies, vape juice manufacturers on how to improve their products. David is the owner of TVD and started the website as an unbiased and non-sponsored destination for deals, vape news, and vape reviews.

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